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The Innocent Brand Archetype

Using your archetypal persona to weave your branding will help you stand out.

the innocent brand archetype- Canva Templates

The Innocent Characteristics

The Innocent strives to find happiness, harmony, and simplicity in a world that is complex and full of contradictions. They are optimists who are inspired by the idea of a utopian society where corruption and animosity do not exist and they live and prosper in peace. There is a tendency in them to try to see the best side of everything, but this can also mean that they are prone to disregarding what is really going on around them.

This archetype is also called the Angel, Child, Dreamer, Idealist, and Naive,

Pisces Zodiac Sign

Pisces is the last constellation in the zodiac, a water sign. Two fish swimming in opposite directions symbolises Pisces’ constant division between fantasy and reality. When it comes to solving problems, they prefer to wear rose-coloured glasses. Adapts effortlessly to their surroundings. Using their clairvoyance, these fish can access the collective unconscious and make incredible artists.

Mindset & Traits

  • INTENTION | To live in a paradise filled with happiness, optimism, and simplicity that speaks to their soul
  • STRATEGY | To lead by example by always doing what is right and always giving excellent customer service
  • MOTIVATION | Independence & Fulfillment
  • GIFT | Faith and optimism
  • SUPER POWERS | Possess the ability to find the good in everything and everyone. Offering simple solutions to complex problems with a unique perspective on life.

Brand Marketing

  • Brand Image: Soft and natural, white, pastels, light blue, and green
  • Brand Voice and Tone: Gentle and reassuring.
  • Brand Values: Embody a sense of oneness, acceptance, and humanity and focus on the greater good.

Understand Your Audience

People who are attracted to you are seeking self-actualisation, inner growth, and acceptance from the world around them. Your audience appreciates your positive mindset and virtue. You have a soothing and nurturing vibe that makes them feel at ease.  

Canva Branding Templates For The Innocent