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The Jester Brand Archetype

Using your archetypal persona to weave your branding will help you stand out.

the jester brand archetype- Canva Templates

The Jester Characteristics

The Jester is a character who has a strong desire for belonging and pursues it by expressing themselves through their sense of humor. There is a great appreciation for life that drives them and they believe that every moment needs to be enjoyed and that you should not take life too seriously. As a result of their unorthodox point of view, they have the ability to take a more light-hearted approach to things. Sometimes, however, this can be perceived as disrespectful and frivolous in certain circumstances.

This archetype is also called the Clown, Entertainer, Fool, Provocateur, or Trickster.

Gemini Zodiac Sign

Playful, intellectually curious, Gemini is constantly juggling passions, hobbies, careers, and friendships. You can count on Geminis for excitement, animated dialogue, and fun-loving, lively energy. They’re curious, enthusiastic, clever, and friendly. The social butterflies of the zodiac.

Mindset & Traits

  • INTENTION | Bringing joy to the world through humour
  • STRATEGY | Uses satire to shed light on pressing topics to encourage a carefree, spontaneous, and enjoyable lifestyle
  • MOTIVATION | Belonging & Enjoyment
  • GIFT | Joy
  • SUPER POWERS | They have the ability to bring out the best in people through their upbeat, comical attitudes toward life.

Brand Marketing

  • Brand Image: Fun patterns, pops of neon, and bright colours, such as red, blue, and green.
  • Brand Voice and Tone: Fun-loving, care-free.
  • Brand Values: Originality, humour, and making people happy. 

Understand Your Audience

A significant part of the Jester’s appeal is that they attract individuals who have an underlying need for connection, and through their fun activities they are able to build relationships with those individuals. It is important to them to feel as if they are part of the joke and be able to find something to make light of even in the most painful of times. In order not to get bogged down by the mundane details of their lives, they want to be in the moment as much as possible. There is nothing they hate more than boredom or wasting time.

Canva Branding Templates For The Jester