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The Passionate Brand Archetype

Using your archetypal persona to weave your branding will help you stand out.

the passionate brand archetype- Canva Templates

The Passionate Characteristics

The passionate brand archetype seeks long lasting relationships and values closeness and intimacy. It is their desire to make others feel worthy of compassion and love that motivates them. Their belief is that people can develop deeper connections through honesty, passion, and vulnerability.

Intimate, Romantic, Seducer, Companion, Matchmaker, and Sensualist are other names for this archetype.

Libra Zodiac Sign

Libras are harmony-seeking social butterflies who love art, music, and dance as well as connecting with others. You can rest assured that they strive to make life lighter, fun, and fairer for all. Taking any messy space and infusing it with beauty, they are the designers of the zodiac.

Mindset & Traits

  • INTENTION | Build relationships with those around them that are intimate and committed to one another
  • STRATEGY | Become more attractive so as to build up a desire that others will want to connect with you as something more meaningful
  • MOTIVATION | Belonging & Enjoyment
  • GIFT | Commitment, passion, gratitude, and appreciation for others
  • SUPER POWERS | The ability to act as a facilitator and gain a deeper understanding of another’s perspective enables them to bring people together in a more meaningful way

Brand Marketing

  • Brand Image: Focus heavily on deep, rich colours, such as red,  burgundy, purple, and gold. Sometimes accented by soothing greens or cream
  • Brand Voice and Tone: Soft, sensual, and inviting. 
  • Brand Values: Embody elegance, beauty, appreciation, connection, indulgence, and luxury.

Understand Your Audience

People who have underlying needs for connection and esteem that make them attracted to passionate archetypes. Their desires include feeling connected to others, physical beauty, and sensual pleasure. Feeling unwelcome, loneliness, and not meeting beauty standards are among their biggest fears.

Canva Branding Templates For The Passionate