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The Sage Brand Archetype

Using your archetypal persona to weave your branding will help you stand out.

the sage brand archetype- Canva Templates

The Sage Characteristics

Wisdom and knowledge are the paths to enlightenment for a Sage brand archetype. Instead of trying to change the world themselves, they empower others by seeking out valuable information and sharing it. They are often lifelong learners and thought leaders, making them excellent mentors.

This archetype is also called the Advisor, Oracle, Philosopher, Teacher, or Thinker.

Virgo Zodiac Sign

Perfectionists and detail-oriented Virgos enjoy routine, lists, and organisation. Virgos are grounded empaths and lovers of language, knowledge, and serving the people they love. You can count on them for helpful information and action steps while being the first to lend a shoulder. The smartest A students of the zodiac, they share knowledge quickly and are relentless when it comes to finding those “just-right” details.

Mindet & Traits

  • INTENTION | Achieving wisdom through intelligence and analysis is the key to growing wise. Shares expertise with a view to benefiting mankind as a whole.
  • STRATEGY | The Sage seeks to gain knowledge and mastery through the use of research, objectivity, diligence, and self-reflection
  • MOTIVATION | The desire to be independent and fulfilled
  • GIFT | Knowledge, Intelligence, and Wisdom
  • SUPER POWERS | Ability to lead visionary exploratory conversations on challenging issues in order to find new ways to solve them

The Sage Brand

  • Brand Image: Soothing colours that draw people in and welcome them,  such as blue, green, and purple.
  • Brand Voice and Tone: Authoritative, trustworthy.
  • Brand Values: Knowledge, education, objectivity, curiosity, and truth.

Understand Your Audience

People who enjoy learning, and who feel that the more knowledge they gain, the more independent they can become as a result of that knowledge, will find value in the Sage archetype. Moreover, they like the idea that they are already slightly more educated than the majority of people, so give them your ideas in a way that lifts them up rather than talking down to them. There is a fear of being misled but there is also a love for details and data, so you will need solid data and facts to back up your claims.

Canva Branding Templates For The Sage

Odin's Wisdom