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The Seeker Brand Archetype

Using your archetypal persona to weave your branding will help you stand out.

the seeker brand archetype - Canva Templates

The Seeker Characteristics

A seeker archetype can be described as an individual who strives for freedom, self-realization, knowledge, and an all round more fulfilling life by engaging in exploration and adventure. They thrive on the constant need to discover who they really are and it is their willingness to take risks and explore unknown territory that allows them to accomplish this. They believe that by questioning mainstream principles, and by setting out on their own journey, that eventually they will be enlightened in some way, shape, or form.

There are many other names for this archetype, including the Explorer, Adventurer, Individualist, and Wanderer.

Sagittarius Zodiac Sign

The zodiac’s spirited explorer. It is common for Saggitarius individuals to possess an insatiable wanderlust that leads them to seek adventure and learn about cultures other than their own. They also possess an inner compass that guides them to seek truth and to stand up for what they believe is right, expressing themselves in a clear and concise manner.

Mindset & Traits

  • INTENTION | Discovering authenticity and knowledge through adventure, and also enjoying a more fulfilling lifestyle as a result of it
  • STRATEGY | Encouraging new experiences in order to facilitate an exploration of the world around them
  • MOTIVATION | The pursuit of independence and fulfillment
  • GIFT | The ability to be true to one’s own soul, autonomy, ambition, and respect for oneself
  • SUPER POWERS | A high degree of ambition and dedication to their goals, as well as a willingness to explore unknown territory so they can learn the truth about themselves and the world around them

Brand Marketing

  • Brand Image: Typically highlights earthy colours and rugged textures. Often focus heavily on nature. Black, Grey, Blue, Brown, and Green.
  • Brand Voice and Tone: Positive, encouraging, and inspiring.
  • Brand Values: Reflect individuality, freedom, and independence.

Understand Your Audience

Your audience are people who are free-spirited, unencumbered by boundaries, and are always on the lookout for a new adventure. In addition, they have a passion for culture and are driven by experiences. They are drawn to you because they desire something different from what is expected of them every day and embrace courage or self-discovery. Among the greatest fears they have are conformity, feeling confined or trapped, and feeling like they can’t escape.

Canva Branding Templates For The Seeker