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The Warrior Brand Archetype

Using your archetypal persona to weave your branding will help you stand out.

the warrior Brand Archetype- Canva Templates

The Warrior Brand Archetype

The Warrior brand archetype wants to make a difference in the world. As a result of their thirst for mastery, others are inspired to push themselves to the limit in order to achieve their goals. The majority of them are proud of their work and see it as an important and empowering part of their lives. There is no doubt that warriors are defined by their willingness to sacrifice in order to achieve their goals.

This archetype is also called the Athlete, Champion, Crusader, Dragon Slayer, or Superhero.

Aries Zodiac Sign

Those born under the sign of Aries are the zodiac’s superheroes. They are confident, courageous, quick and independent, and they head-butt problems into oblivion when they encounter them. They tend to be action-oriented, decisive, and optimistic individuals. They excel in a wide range of fields, including business, innovation, deal-making, sports, entertainment and medicine.

The Warrior Brand Archetype Mindset & Traits

  • INTENTION | Inspire others through their courage and determination, and make the world a better place for everyone.
  • STRATEGY | Through motivation and encouragement, to encourage others to overcome challenges through bravery, strength, and competency
  • MOTIVATION | A combination of risk and mastery
  • GIFT | The ability to be competent and courageous
  • SUPER POWERS | The ability to confront and overcome adversity through courage and determination

Brand Marketing

  • Brand Image: Known for bold and dark colours – black and white are common choices, with pops of red, orange, dark blue, or grey shades. 
  • Brand Voice and Tone: Confident and uplifting.
  • Brand Values: Embody a sense of possibility, dedication to hard work, and integrity.

Understand Your Audience

The warrior is able to see clearly the challenges we all face and the potential we all have to overcome them if we apply the right mindset. You tend to attract people who are driven by a sense of mastery, who have a need to confront problems head-on, and who want to feel competent and confident. You empower them to be their best and inspire courage when they face self-doubt.

Canva Branding Templates For The Warrior