Website Design for Life Coach

Heather, founder of Irissa, came from a corporate background and was stepping more fully into spiritual alignment and coaching. She needed a website that would establish credibility and act as a professional foundation for her growing coaching practice.

The website needed to serve three core objectives:

• • Add social proof and legitimacy
  • Function as a sales tool generating leads and nurturing prospects
  • Represent the Irissa brand through calm, clarity, and emotional safety

Irissa’s values of meaning, impact, freedom, courage, and clarity had to be reflected in both the visual language and structural flow.

Heather wanted the site to feel like an oasis in digital noise. Spacious. Calm. Gentle. A place to breathe.

Functionally, it needed:

• Clear lead capture for a freebie
• A pathway to book a discovery call
• The option to sell digital courses
• Analytics integration for performance tracking
• A backend simple enough for her to edit
• Strong mobile optimisation

Her audience was likely overwhelmed, short on time, and browsing on mobile. The site needed to feel uncluttered, supportive, and easy to navigate.